The Daily O’Collegian at Oklahoma State University is embarking on a massive reinvention that will push back deadlines, require less work on papers and encourage students to spend more time on their mobile phones.
On the surface, it sounds like every college student's dream. In reality, it is part of a rising movement within college media 2.0 – one which principal architects are determined to see through even while unsure about its eventual success.
Starting this fall, the 119-year-old student newspaper in Stillwater, Okla., will adopt a new format, publishing schedule and digital focus. It is even changing its name, from The Daily O’Collegian to the O’Colly, the pub’s longtime nickname.
The loss of Daily in the nameplate mirrors the shrinking print schedule. Student staffers will be putting out a print edition three times per week instead of five. And these every-other-day issues – appearing Mondays, Wednesdays and Fridays – will be tabloid-sized instead of broadsheet.
“By making this change, we are transitioning from a five-day-a-week newspaper to a 24/7 media company,” said Editor-in-Chief Kyle Hinchey last month in a formal announcement about the changes. “In this digital age, it is imperative we direct more of our attention to our digital audience, and that’s what this step forward will allow us to do.”