Wednesday, November 12, 2014

Job Description for the Burning Man Beat




Burning Man & Arts Reporter



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Job Description


The Burning Man and Arts Reporter researches, writes and reports compelling journalism that continuously grows a fan base by informing and engaging readers.  Acts as a public ambassador through community outreach and connects with readers through social media. Provides thoughtful analysis of complex issues. Produces watchdog journalism that leads to change. Works with the content coach, content strategists and audience analysts to shape storytelling to meet audience needs and interests on every platform. Contributes to the community’s greater good through impactful journalism.   Burning Man is more than just an annual event. It’s a counterculture arts festival that is an economic driver, a year-round arts nonprofit and a lifestyle. This reporter is charged with covering all thing Burning Man year around. The key to coverage will be to focus on audience, understanding the nuances of those who attend, those who benefit and those who are in conflict with the event.  This position will include some general arts coverage as well. This reporter should be focused on acquiring new readers in the 25-45 year-old age group, looking and trying new delivery methods, topics and platforms. This reporter must be comfortable being one of our top branded reporters and versatile on all platforms, including social media.                                           
Responsibilities:
  • Creates storytelling that accurately informs, entertains and engages specific audiences and platforms through the use of metrics. Works toward becoming the community’s leading voice in area of expertise.
  • Connects with the community through storytelling and outreach (social media, on camera, forums, community leadership, etc.)  Provides thoughtful analysis of complex issues.
  • Works with content strategist and audience analyst to evaluate what's working and what's not, and develops ongoing plans to better satisfy audience needs.
  • Collaborates with content team to provide all appropriate elements for stories (i.e. photos, videos and graphics). Captures basic photos and video as needed.
  • Promotes personal brand, the brands of colleagues and the institutional brand.
  • Coaches and mentors less-experienced journalists.
  • Provides great customer service, helping readers find answers and solutions.
  • Performs other duties as necessary.
 Requirements:
  • Bachelor's in Communications, Journalism or equivalent in experience and education.
  • Five years of experience developing a personal brand and fan base.
  • Ability to produce top-notch watchdog journalism.
  • Proficient in Microsoft Office.
  • Exceptional cross-platform storytelling skills
  • Exceptional core journalism skills (reporting, producing, editing).
  • Deep understanding of and curiosity about competition for our customers' time and money.
  • Self-motivation and self-direction.
  • Advanced knowledge of social media and how to engage fan base on digital platforms in the public space.
  • Photo and video skills.
  • Effective communicator; able to get along with diverse personalities.
  • Able to multi-task and excel under intense deadline pressure in a rapidly changing environment.
  • Knows how to use time effectively in an always-on workday.
  • Works collaboratively within a cross-functional environment.
  • Must embrace peer-to-peer feedback and training.
  • Applies innovative, creative thinking to support the company’s goals.
  • Writing, spelling, grammar, AP and local style.
  • Industry knowledge.
  • Organizational skills.
  • Command of media law and Principles of Ethical Conduct.
About RGJ Media:
RGJ Media is proud to be a part of Gannett. We are an energetic and fast-paced media company with a sales team devoted to being a World Class Sales Organization. If you’re looking for a rewarding challenge, RGJ Media is the place to be!
RGJ Media, a part of the Gannett Co. Inc., family, and a consultative media company that provides our customers with a means to deliver their advertising message to the right audience in the most effective way. From online to print to direct mail, RGJ Media encompasses an array of products including CareerBuilder.com, rgj.com, reno.com, and The Reno Gazette-Journal.
About Us:
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities. For more information, visitwww.gannett.com.
Gannett employees are hired, promoted and rewarded on the basis of talent, performance and dedication.  We cannot afford to deprive the company of capable people and will not allow harassment or discrimination based on race, creed, color, religion, national origin, sex, age, sexual orientation, marital status, ancestry, disability or veteran status.
Gannett Co., Inc. is a proud equal opportunity employer

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