Here's a Mobile-Based College Newspaper

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Here's the link.

The Daily O’Collegian at Oklahoma State University is embarking on a massive reinvention that will push back deadlines, require less work on papers and encourage students to spend more time on their mobile phones.

On the surface, it sounds like every college student's dream. In reality, it is part of a rising movement within college media 2.0 – one which principal architects are determined to see through even while unsure about its eventual success.

Starting this fall, the 119-year-old student newspaper in Stillwater, Okla., will adopt a new format, publishing schedule and digital focus. It is even changing its name, from The Daily O’Collegian to the O’Colly, the pub’s longtime nickname.

The loss of Daily in the nameplate mirrors the shrinking print schedule. Student staffers will be putting out a print edition three times per week instead of five. And these every-other-day issues – appearing Mondays, Wednesdays and Fridays – will be tabloid-sized instead of broadsheet.

“By making this change, we are transitioning from a five-day-a-week newspaper to a 24/7 media company,” said Editor-in-Chief Kyle Hinchey last month in a formal announcement about the changes. “In this digital age, it is imperative we direct more of our attention to our digital audience, and that’s what this step forward will allow us to do.”

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Pictograms of Olympic sports - Boxing. This is unofficial sample picture. Images of official Olympic pictograms for 1948 Summer Olympics and all Summer Olympics since 1964 can be found in corresponding Official Reports. (Photo credit: Wikipedia)

Don't be a dinosaur, he says.

The Times also figured it was going to be a big night, so in the week leading up to the match, it drummed up buzz with blog posts and social media promotion. It also sent two reporters, a columnist and two photographers, to Vegas to cover the fight.

Around noon that day, staffers began live-blogging from Las Vegas, covering what was happening leading up to the fight. They offered round-by-round updates, knowing that not everyone would pay $99 to watch the match.